Raising the bar? Survey reveals what makes a home feel fancy

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

WHEN YOU HAVE GUESTS OVER, WHAT DO YOU LIKE TO SHOW OFF?

WELL THE AVERAGE AMERICAN HAS FOUR THINGS IN THEIR HOME ONLY USED FOR IMPRESSING GUESTS, ACCORDING TO NEW RESEARCH.

A RECENT SURVEY OF 2,000 U.S. ADULTS AGED 21 AND OLDER FOUND THAT PART OF WHAT MAKES A HOME FEEL FANCY IS ARCHITECTURAL FEATURES LIKE THE FLOORING (46%) OR LARGE WINDOWS (42%).

OTHERS SAY DISTINCTIVE DETAILS MAKE ALL THE DIFFERENCE LIKE FURNITURE (54%), UNIQUE WALL ART (45%) OR A HOME BAR (40%).

CONDUCTED BY ONEPOLL ON BEHALF OF EL JIMADOR, THE SURVEY FOUND THAT THOSE WHO DON’T HAVE A HOME BAR ARE EXPERIENCING FOMO, AS 54% SAY THEY WANT ONE.

FOR THE THIRD (38%) OF RESPONDENTS WHO DO HAVE A HOME BAR, NEARLY HALF (46%) DESCRIBE THEIRS AS AS A LONG WOODEN SURFACE WHERE THEY SERVE DRINKS FROM BEHIND AND MORE THAN A THIRD (38%) SAY THEIR’S IS A NICE DISPLAY OF BOTTLES.

AMERICANS’ FAVORITE “CLASSIC” DRINKS

• Margarita — 30%
• Daiquiri — 22%
• Bloody Mary — 19%
• Long Island iced tea — 19%
• Rum and coke — 17%
• Gin and tonic — 13%
• Cosmopolitan — 10%
• Espresso martini — 10%
• Lemon drop — 9%
• Whiskey sour — 9%

Survey methodology:

This random double-opt-in survey of 2,000 Americans 21 and older who drink alcohol was commissioned by el Jimador between Nov. 28 and Dec. 1, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).