Inflation causing 6 in 10 millennials to treat themselves at home more

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A NEW TREND IN DINING? A NEW STUDY FINDS THAT MILLENNIALS ARE EMBRACING THE COMFORTS OF HOME.

ONE IN FIVE WOULD RATHER ENJOY A SPECIAL MEAL AT HOME THAN GO TO A RESTAURANT, ACCORDING TO NEW RESEARCH FROM ONEPOLL ON BEHALF OF CABOT CREAMERY.

THE SURVEY OF 2,000 U.S. ADULTS SAW 20% OF MILLENNIALS POLLED SAY THEY’D MUCH RATHER HAVE A NIGHT IN WITH A BIT OF PAMPERING THAN A NIGHT OUT. 

THE RISING COST OF LIVING OBVIOUSLY PLAYS A BIG PART AS SIX IN 10 MILLENNIALS (63%) SAID THEY’RE TURNING TO TREATING THEMSELVES AT HOME MORE NOW DUE TO INFLATION.  

BUT FOR SPECIAL NIGHTS AT HOME, PEOPLE WILL STILL DO THINGS IN STYLE. THE AVERAGE RESPONDENT POLLED SAID THEY’D BE PREPARED TO PAY AROUND $160 ($157.60) FOR A TWO-PERSON, SPECIAL MEAL AT HOME. 

SEAFOOD, STUFFED OLIVES AND A BOX OF CHOCOLATES WERE NAMED AS THE MOST COMMON “LITTLE LUXURIES” PEOPLE TREAT THEMSELVES TO ON SPECIAL OCCASIONS.

TOP 10 FOODIE TREATS  

1. Seafood
2. Box of chocolates
3. Stuffed olives 
4. Sushi
5. Homemade baked goods
6. Charcuterie board
7. Premium ice cream
8. Specialty jam
9. Spreadable cheese
10. Nuts and dried fruits

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Cabot Creamery between Dec. 5 and Dec. 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).