Research reveals the non-negotiable pieces of a Valentine’s Day date

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

IS VALENTINE’S DAY REALLY THE SWEETEST HOLIDAY? A NEW STUDY IS OUT THAT CONFIRMS SOMETHING SUGARY IS A MUST ON THIS DAY DEVOTED TO LOVE!

ALMOST THREE IN FIVE (58%) ACTIVELY DATING AMERICANS SAY DESSERT IS A NON-NEGOTIABLE PART OF THEIR V-DAY DATES.

THAT’S ACCORDING TO A SURVEY OF 1,00 GEN Z AND 1,000 MILLENNIALS WHO ARE SEEKING A PARTNER. RESULTS ALSO FOUND THAT DESSERTS ARE THE MOST IMPORTANT FOOD ELEMENT (41%) — BEATING ENTREES (40%) AND APPETIZERS (10%).

REGARDLESS OF THEIR SINGLE STATUS, 80% PLAN TO CELEBRATE CUPID THIS YEAR. 

CONDUCTED BY ONEPOLL ON BEHALF OF HI-CHEW, THE SURVEY FOUND THAT OF THE 63% WHO PLAN TO GO OUT AND PAINT THE TOWN RED, THEY EXPECT TO SPEND AN AVERAGE OF $114. 

BUT IF YOU’RE LIKE THE 20% WHO PLAN TO STAY HOME AND ARE LOOKING TO SAVE MONEY, YOU CAN EXPECT TO SPEND AN AVERAGE OF $86.

Survey methodology:

This random double-opt-in survey of 1,000 Gen Z and 1,000 millennials who are actively dating was commissioned by HI-CHEW® between Dec. 22 and Dec. 29, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).