More than 3 in 4 find preparing for your future attractive

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

WHAT’S THE MOST ATTRACTIVE TRAIT YOUR PARTNER COULD HAVE?

WELL, ACCORDING TO A NEW SURVEY, 40% OF AMERICANS IN SERIOUS RELATIONSHIPS FIND IT VERY ATTRACTIVE WHEN THEIR PARTNER HAS THEIR OWN SAVINGS ACCOUNT.

CONDUCTED BY ONEPOLL ON BEHALF OF ASSURANCE IQ, RESPONDENTS ALSO LISTED NOT HAVING ANY DEBT, HAVING A FIVE-YEAR PLAN AND HAVING LIFE INSURANCE AS GOOD QUALITIES IN A PARTNER.

78% OF THOSE POLLED AGREE THAT SOMEONE WHO PREPARES FOR THE FUTURE IS MORE ATTRACTIVE THAN SOMEONE WHO FLIES BY THE SEAT OF THEIR PANTS.

THE SURVEY ALSO FOUND THAT COUPLES DON’T WASTE ANY TIME WHEN IT COMES TO PREPPING FOR THE FUTURE, AS 27% OF RESPONDENTS DISCUSSED MARRIAGE LESS THAN SIX MONTHS INTO THEIR RELATIONSHIP.

Survey methodology:

This random double-opt-in survey of 2,000 Americans in serious relationships, engaged or married was commissioned by Assurance IQ between Jan. 22 and Jan. 28, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).