One-fifth of Americans think about their next vacation while still on vacation

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

WE’VE ALL HEARD THE CLICHE ‘I NEED A VACATION FROM MY VACATION,’ BUT HOW MANY OF US START PLANNING OUR NEXT VACATION WHILE ON VACATION?

AT LEAST ONE IN FIVE OF US, ACCORDING TO NEW RESEARCH.

A SURVEY OF 2,000 ADULTS WHO TRAVEL FOUND THE AVERAGE PERSON SPENT 11 DAYS ON VACATION IN 2023 AND WANTS TO SPEND 15 DAYS ON VACATION IN 2024.

AND IF P-T-O WASN’T AN ISSUE, THE AVERAGE PERSON WOULD SPEND 18 DAYS ON VACATION.

CONDUCTED BY ONEPOLL FOR CLUB WYNDHAM, THE SURVEY FOUND THAT A MAJORITY SAID THAT THEY CONSIDER VACATIONS AS A FORM OF SELF-CARE (86%).

SIMILARLY – AND UNSURPRISINGLY – AN OVERWHELMING EIGHT IN 10 WOULD BE INTERESTED IN A ‘DO-NOTHING’ VACATION WHERE THEY SIT BY THE POOL, BEACH OR INSIDE READING A BOOK OR RELAXING.

Survey methodology:

This random double-opt-in survey of 2,000 Americans who travel was commissioned by Club Wyndham between March 22 and March 28, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).