Who’s ‘manning’ the grills this summer? Study says women

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

WOMEN ARE THE ‘UNSUNG HEROES’ OF THE GRILL, ACCORDING TO NEW RESEARCH.

THE SURVEY OF 2,000 MEN AND WOMEN REVEALED THAT 53 PERCENT BELIEVE WOMEN ARE NOT RECEIVING THE NOTICE OR THE PRAISE THEY DESERVE FOR THEIR GRILL SKILLS.

AND MEN AND WOMEN AGREE: THAT STAT (53%) REMAINS TRUE REGARDLESS OF GENDER.

ONE REASON THEY MIGHT NOT BE GETTING THE RECOGNITION THEY DESERVE? 

RESEARCH REVEALED HALF OF THE RESPONDENTS — 55 PERCENT OF MEN AND 47 PERCENT OF WOMEN — BELIEVE GRILLING IS A MALE-DOMINATED ACTIVITY.

BUT THE MAJORITY (53%) ALSO AGREE THAT NOTION IS OUTDATED, AND 77 PERCENT THINK GRILLING SHOULD BE JUST AS COMMON FOR WOMEN AS IT IS FOR MEN.

CONDUCTED BY TALKER RESEARCH FOR PERDUE, THE SURVEY FOUND THAT NEARLY HALF OF WOMEN SAID IT’S THEIR TIME TO SHINE AT THE GRILL THIS YEAR (48%).

REASONS WHY RESPONDENTS ENJOY GRILLING IN THE SUMMER INCLUDE . . . 

• Grilled food is some of my favorite to eat — 63%
• I get to be outside — 51%
• It puts me in a good mood — 42%
• It’s a seasonal experience — 36%
• It’s easy — 34%
• It’s a chance to get together with loved ones — 32%
• It’s healthy — 28%
• It makes me feel proud — 24%
• It’s quick — 23%

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Perdue Farms between June 5 and June 10, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).