When is the perfect age to go on an adventure?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

DO YOU FEEL LIKE YOU LIVE A BORING LIFE? ONE IN FOUR AMERICANS SAY THEY DO.

THAT’S ACCORDING TO A NEW STUDY CONDUCTED BY TALKER RESEARCH ON BEHALF OF STORYTELLER OVERLAND FOR AMERICAN ADVENTURES MONTH IN AUGUST.

MORE THAN 60 PERCENT OF THE 2,000 AMERICANS SURVEYED AGREED THEY'RE IN DESPERATE NEED OF AN ADVENTURE THIS YEAR WITH THE MAJORITY REPORTING DEALING WITH ANXIETY (38%), FATIGUE (35%) AND FRUSTRATION (30%) EVERY DAY. 

DESPITE THAT, THE SURVEY FOUND THAT A THIRD OF AMERICANS SAY THEY’RE BECOMING MORE ADVENTUROUS WITH AGE.

IN FACT, THE SURVEY FOUND THAT 42 IS THE PERFECT AGE TO GO ON AN ADVENTURE AND THE VAST MAJORITY (86%) AGREED THAT NO MATTER HOW OLD YOU ARE, YOU CAN ALWAYS BE ADVENTUROUS.

TOP 10 ADVENTUROUS DESTINATIONS AMERICANS ARE PLANNING TO VISIT

• Hawaii - 18%
• California - 16%
• Florida - 14%
• Alaska - 13%
• Colorado - 11%
• New York - 10%
• Arizona - 9%
• Georgia - 7%
• Texas - 7%
• Nevada - 7%

Survey methodology:

Talker Research surveyed 2,000 general population Americans; the survey was commissioned by Storyteller Overland and administered and conducted online by Talker Research between July 1 and July 8, 2024.

We are sourcing from a non-probability frame and the two main sources we use are:

• Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
• Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in

Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.

Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.

Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.

Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:

• Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
• Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
• Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
• Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once

It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.