What are the top health trends to look out for in 2025?

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A NEW SURVEY IS UNPACKING AMERICANS’ HEALTH TRENDS FORECAST, WELLNESS RESOLUTIONS AND AVERAGE HEALTH RATING FOR THE NEW YEAR. 

CUTTING OUT PROCESSED FOODS, HEALTHY AGING AND IMPROVING GUT HEALTH WILL BE THE TOP THREE HEALTH TRENDS IN 2025.

THAT’S ACCORDING TO A NEW SURVEY OF 2,000 AMERICANS CONDUCTED BY TALKER RESEARCH ON BEHALF OF PENDULUM. 

IT ALSO REVEALED THAT WE’LL SEE MORE INTEGRATION OF WEARABLE TECHNOLOGY (22%) AND ARTIFICIAL INTELLIGENCE (21%) INTO HEALTHCARE ALONG WITH TAKING A FUNCTIONAL APPROACH TO HEALTH BECOMING MORE POPULAR (20%). 

OTHER INTERESTING FINDINGS INCLUDED THAT NEARLY A THIRD (31%) WOULD TRADE USING SOCIAL MEDIA FOR A YEAR TO FEEL 100 PERCENT BETTER PHYSICALLY, AND 64 PERCENT OF AMERICANS STRUGGLE TO STAY AWAKE DURING THE DAY.

AMERICANS’ PREDICTIONS FOR MAJOR HEALTH TRENDS IN 2025

• Cutting out processed foods - 34%
• Healthy aging - 33%
• Improving digestion/gut health - 22%
• Wearable technology - 22%
• Using artificial intelligence to improve healthcare - 21%
• Taking a functional approach to health - 20%
• Improving metabolism - 18%
• Health minimalism - 9%
• Being gluten-free - 9%
• Being vegetarian - 6%
• Being vegan - 6%
• Going on the carnivore diet - 5%

Survey methodology:

Talker Research surveyed 2,000 general population Americans; the survey was commissioned by Pendulum and administered and conducted online by Talker Research between Dec. 10 and Dec. 16, 2024.

We are sourcing from a non-probability frame and the two main sources we use are:

• Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
• Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in

Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.

Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.

Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.

Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:

• Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
• Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
• Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
• Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once

It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.