This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
A NEW SURVEY UNCOVERED AMERICANS’ MOST UNIQUE, IMPRESSIVE AND BIZARRE COLLECTIONS.
FROM A COLLECTION OF NEARLY 100,000 SPORTS CARDS TO ONE PERSON’S FINGERNAIL CLIPPINGS ACCUMULATED OVER AN ENTIRE LIFETIME, THE SURVEY OF 2,000 AMERICANS REVEALED JUST HOW MUCH JUNK PEOPLE HAVE ACCUMULATED OVER THE YEARS.
CONDUCTED BY TALKER RESEARCH ON BEHALF OF COLLEGE HUNKS HAULING JUNK & MOVING, THE SURVEY REVEALED ONE PERSON COLLECTED OVER 300 COASTERS FROM BREWERIES THEY’VE VISITED OVER THE YEARS WHILE ANOTHER HAS COLLECTED MORE THAN 200 OIL-BURNING LAMPS.
AMERICANS SAID 34 PERCENT OF THEIR STUFF IS NON-FUNCTIONAL AND ARE THINGS THEY DON’T OFTEN USE OR NEED.
FORTY-SEVEN PERCENT ARE NOT REALLY NOT SURE HOW THEY’VE ACCUMULATED IT ALL AND A QUARTER (27%) ARE EMBARRASSED ABOUT THE AMOUNT OF JUNK THEY OWN.
Survey methodology:
Talker Research surveyed 2,000 general population Americans; the survey was commissioned by College HUNKS Hauling Junk & Moving and administered and conducted online by Talker Research between Jan. 14 and Jan. 17, 2025.
We are sourcing from a non-probability frame and the two main sources we use are:
- Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
- Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in
Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.
Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.
Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.
Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:
- Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
- Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
- Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
- Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once
It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.