Younger singles find income transparency attractive

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

ARE WE IN A NEW ERA OF DATING? 

AMERICA'S YOUNGER SINGLES ARE BANKING ON LOVE IN MORE WAYS THAN ONE, AS TRADITIONAL FINANCIAL EXPECTATIONS MAY BE LOSING GROUND.

A NEW SURVEY OF 2,000 SINGLES FROM THE BANKING APP CHIME REVEALED THAT 42% OF BABY BOOMERS AND 45% OF GEN X STILL BELIEVE THE MAN SHOULD PAY FOR A DATE.

AND EVEN THOUGH 36% OF GEN Z AGREE, THEY’RE MORE LIKELY THAN ANY OTHER GENERATION TO SAY THAT WHOEVER PLANS OR SCHEDULES THE DATE SHOULD PAY (28% VS JUST 16% OF BABY BOOMERS) OR EVEN THAT IT SHOULD BE SPLIT EVENLY BETWEEN BOTH PARTIES (23% VS JUST 17% OF GEN X).

ALMOST TWO IN FIVE GEN Z (37%) FEEL PRESSURE TO SPEND A LOT OF MONEY ON DATES AND ONE IN FIVE (19%) HAVE EVEN GONE SO FAR AS TO GHOST SOMEONE BECAUSE OF THEIR POOR FINANCIAL HABITS.

SO WHAT DO YOU THINK? SHOULD MEN STILL FOOT THE BILL ON DATES OR IS IT OK TO SPLIT? WE WANT TO HEAR FROM YOU!

Survey methodology:

Talker Research surveyed 2,000 Americans who are single or casually dating, split evenly by generation and region, with 1,000 men and 1,000 women; the survey was commissioned by Chime and administered and conducted online by Talker Research between June 2 and June 9, 2025.

We are sourcing from a non-probability frame and the two main sources we use are:

• Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
• Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in

Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.

Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.

Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.

Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:

• Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
• Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
• Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
• Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once

It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.