What’s America’s No. 1 aging panic?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

WHAT ARE YOUR BIGGEST FEARS ABOUT AGING? NEW RESEARCH HAS REVEALED THAT TWO IN FIVE AMERICANS SAY THEY’RE MOST WORRIED ABOUT HAIR LOSS.

A NEW SURVEY OF 2,000 U.S. ADULTS FROM DOCTOR’S BEST REVEALED THAT WHILE HAIR LOSS AND WRINKLES WERE NECK AND NECK AS THE SCARIEST PHYSICAL CHANGE (BOTH 39%), THE YOUNGER GENERATIONS ARE PARTICULARLY CONCERNED ABOUT THE FORMER.

NEARLY HALF OF GEN Z (47%) STATED HAIR LOSS AS THEIR TOP FEAR OF AGING EVEN ABOVE WRINKLES OR WEIGHT GAIN.

THE SURVEY, WHICH WAS CONDUCTED BY TALKER RESEARCH, ALSO FOUND THAT HAIR LOSS WAS THE TOP AGE-RELATED ISSUE THAT RESPONDENTS ACROSS ALL GENERATIONS EXPERIENCED.

MORE THAN HALF (51%) SAID HAIR LOSS HAS NEGATIVELY IMPACTED THEIR DATING LIFE, AND 35% SAID IT’S MADE THEM LESS CONFIDENT IN SOCIAL SETTINGS OR EVEN AT WORK (27%).

WHAT ABOUT YOU? DO YOU FEAR HAIR LOSS OR ARE YOU FACING AGING HEAD ON?

Survey methodology:

Talker Research surveyed 2,000 Americans with an even gender split; the survey was commissioned by Doctor’s Best and administered and conducted online by Talker Research between Aug. 25 - Aug. 29, 2025.

We are sourcing from a non-probability frame and the two main sources we use are:

• Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
• Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in

Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.

Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.

Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.

Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:

• Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
• Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
• Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
• Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once

It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.