Can new tech help parents keep their teen drivers safer?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

PARENTS OF TEENS, DOES THIS RING A BELL?

NEW RESEARCH HAS REVEALED THAT DRIVING CAUSES MORE FIGHTS BETWEEN TEENS AND THEIR PARENTS THAN DATING OR THEIR SCREEN TIME!

THE SURVEY OF 2,000 AMERICAN PARENTS FROM LEMONADE SHOWED THAT PARENTS WILL HAVE AN AVERAGE OF FOUR DISAGREEMENTS PER MONTH ABOUT EVERYTHING FROM HOW FAST THEY DRIVE (60%) TO HOW LATE THEY STAY OUT AT NIGHT (52%) AND HOW MUCH GAS THEY USE (50%).

CONDUCTED BY TALKER RESEARCH, FINANCIAL DISAGREEMENTS WITH THEIR TEENS STACK UP AS WELL. 81 PERCENT OF PARENTS SAID THEY PAY FOR ALL OR SOME OF THEIR TEENAGER’S GAS, CONTRIBUTING $176 ON AVERAGE PER MONTH. HOW ABOUT YOUR FAMILY? ARE YOUR TEENS DRIVING YOU CRAZY? WE WANT TO HEAR ABOUT IT!

Survey methodology:

Talker Research surveyed 2,000 Americans who drive, and who are also parents to a teen driver; the survey was commissioned by Lemonade and administered and conducted online by Talker Research between Sept. 9 and Sept. 16, 2025.

We are sourcing from a non-probability frame and the two main sources we use are:

• Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
• Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in

Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.

Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.

Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.

Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:

• Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
• Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
• Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
• Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once

It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.