Survey shows what drives the nation’s coziness craze
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
A NEW SURVEY HAS REVEALED AMERICANS FAVORITE ‘COZY’ TV SHOWS.
JUST IN TIME FOR HIBERNATION SEASON DURING THE WINTER MONTHS, 86 PERCENT OF THE 2,000 AMERICANS SURVEYED LOVE THE IDEA OF GETTING AS COZY AS POSSIBLE.
A THIRD SAY GETTING CAUGHT UP ON THEIR FAVORITE ‘COZY’ SHOWS, LIKE 90-DAY FIANCÉ, BLUE BLOODS, CHICAGO FIRE, DATELINE, FAMILY GUY, FRIENDS, GILMORE GIRLS, GREY'S ANATOMY, ANY HALLMARK MOVIE AND THE ULTIMATE CLASSIC: LAW & ORDER.
COMMISSIONED BY NATUREPEDIC AND CONDUCTED BY TALKER RESEARCH, THE STUDY REVEALED THE AVERAGE PERSON WILL SPEND MORE THAN HALF OF THE WINTER SEASON DEDICATED TO GETTING COZY (56 DAYS OUT OF 90).
AND MANY SHARED WHAT THEY BELIEVE GETTING COZY REALLY MEANS: CURLING UP ON THE COUCH (48%), LAYERS OF BLANKETS (46%), ENJOYING THE QUIET (42%), SLEEPING IN (41%), AND MAKING FRESH COFFEE, TEA, OR HOT CHOCOLATE (40%).
SO HOW ABOUT YOU? WHAT’S YOUR FAVORITE COZY SHOW? LET US KNOW!
Research methodology:
Talker Research surveyed 2,000 general population Americans who have access to the internet; the survey was commissioned by Naturepedic and administered and conducted online by Talker Research between Oct. 31 and Nov. 6, 2025. A link to the questionnaire can be found here.
To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.
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