Rising costs forcing Americans to cut travel spending

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Americans are scaling back travel spending this year, with 58% planning to spend less than they did last year, according to new research.

The online survey of 2,000 Americans, conducted by Talker Research on behalf of CheapCaribbean Vacations, found that rising costs are reshaping travel habits, with budgets down an average of 23% compared to last year. Three in four (75%) say their travel budget doesn’t stretch as far due to higher prices.

Seven in 10 Americans say they’re being more careful with money this year (70%), while nearly half say they’re trying to make their budget go further (46%) and cutting unnecessary spending (42%). At the same time, 45% say they’re feeling the impact of rising prices.

Despite these pressures, travel remains a priority.

Among those cutting back, the top reasons include feeling they need to be more careful with spending in 2026 (74%), experiencing circumstances that have made them more budget-conscious (38%) and needing to spend more in other areas (37%).

To stretch their budgets, Americans are adopting a range of cost-saving strategies. Many are bringing snacks or groceries instead of dining out (34%) and taking fewer trips but making them count (24%). Others are seeking out free activities (22%), looking for travel deals (21%) or staying with friends and family to save on lodging (21%).

Flexibility is also key, with 72% saying they are willing to be flexible with travel dates to save money.

When it comes to cutting costs, dining out tops the list (42%), followed by shopping or souvenirs (40%) and trip length (33%). Travelers are also scaling back on upgrades such as premium seats or nicer rooms (32%) and nightlife or entertainment (30%).

(Talker Research)

Luxury perks are also on the chopping block, with 44% skipping high-end dining, 40% avoiding luxury hotels and 35% cutting spa treatments or wellness experiences.

The findings highlight how higher prices are driving a “value-first” mindset among travelers, with Americans rethinking how to get the most out of their vacations without overspending.

“Our research shows that while rising costs are forcing Americans to rethink their travel budgets, they’re not giving up vacations altogether,” said Dana Studebaker, Vice President of Marketing at CheapCaribbean Vacations. “Instead, they’re becoming more intentional about how they spend, prioritizing value and meaningful experiences and finding creative ways to make their money go further. From choosing flexible dates to focusing on lower-cost activities, these reflect a broader shift in how people define a great vacation.”

While 22% prioritize getting the lowest price possible, a larger share (29%) says getting the best value matters most. In fact, 83% say “value for money” is important when booking travel now.

Even as budgets tighten, many travelers are embracing simpler pleasures, with two-thirds (66%) agreeing that the best parts of a vacation are free. Top experiences include relaxation (59%), time with loved ones (52%) and enjoying nature (42%).

“What’s interesting is that people aren’t necessarily traveling less; they’re just approaching it differently,” added Studebaker. “For many, it’s become more about making thoughtful choices, whether that’s cutting back in certain areas, planning more strategically, or focusing on what truly makes a trip memorable. Even with tighter budgets, the desire to travel and connect with others remains strong.”

Top Ways Americans are Making Their Travel Budgets Go Further

1. Bring snacks or groceries instead of eating out for every meal (34%)
2. Drive instead of flying when possible (28%)
3. Take fewer trips per year but make them count (24%)
4. Take advantage of free attractions or activities at their destination (22%)
5. Look for travel deals or flash sales (21%)
6. Travel to visit friends or family to save on lodging (21%)
7. Choose budget or mid-range accommodations instead of luxury hotels 20%
8. Shorten the length of my trip (20%)
9. Travel during off-peak or shoulder seasons (20%)
10. Be flexible with travel dates to find cheaper flights (20%)

Research methodology:

Talker Research surveyed 2,000 Americans who have access to the internet; the survey was commissioned by CheapCaribbean Vacations and administered and conducted online by Talker Research between March 26 - 30, 2026. A link to the questionnaire can be found here.

To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.