Women twice as likely to connect with other women over this

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

WOMEN MAY BE MORE OPEN THAN EVER ABOUT THE REALITIES OF EVERYDAY BODY TALK.

A NEW SURVEY OF 2,000 WOMEN AGES 25 TO 44 FROM THE HONEST COMPANY FINDS MANY ARE GROWING MORE COMFORTABLE DISCUSSING TOPICS ONCE CONSIDERED TABOO, FROM BATHROOM HABITS TO PERIODS TO PREGNANCY.

MANY SAY THESE HONEST CONVERSATIONS ACTUALLY CREATE CONNECTION RATHER THAN EMBARRASSMENT.

THE RESEARCH ALSO FOUND FEMALE FRIENDS ARE OFTEN THE TOP SOURCE OF SUPPORT FOR EVERYTHING FROM HEALTH ISSUES TO LIFE’S MOST AWKWARD MOMENTS.

THE STUDY, CONDUCTED BY TALKER RESEARCH, HIGHLIGHTS A GROWING SHIFT TOWARD NORMALIZING THE CANDID, MESSY AND VERY REAL EXPERIENCES OF WOMANHOOD.

SO WHAT ABOUT YOU? ARE CONVERSATIONS ABOUT REAL LIFE BECOMING LESS TABOO? WE WANT TO HEAR FROM YOU.

Research methodology:

Talker Research surveyed 2,000 women ages 25 to 44 who have access to the internet; the survey was commissioned by The Honest Company and administered and conducted online by Talker Research between March 12 and March 17, 2026. A link to the questionnaire can be found here.

To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.