Americans don’t know what’s in their tap water

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

AMERICANS MAY BE PAYING CLOSE ATTENTION TO THEIR HEALTH, WHILE OVERLOOKING WHAT’S COMING OUT OF THEIR TAP.

A NEW SURVEY OF 2,000 AMERICANS FROM CULLIGAN FINDS MORE THAN A THIRD HAVEN’T THOUGHT ABOUT THEIR TAP WATER QUALITY IN THE PAST YEAR.

THAT’S DESPITE MOST PEOPLE SAYING THEY CARE A LOT ABOUT WHAT THEY PUT INTO THEIR BODIES.

THE RESEARCH ALSO FOUND MANY AMERICANS ARE CONFUSED ABOUT WHAT REGULATED DRINKING WATER ACTUALLY MEANS, WITH MANY UNAWARE THAT CERTAIN CONTAMINANTS CAN STILL BE PRESENT EVEN WHEN WATER MEETS GOVERNMENT STANDARDS.

THE STUDY, CONDUCTED BY TALKER RESEARCH, SUGGESTS WATER MAY BE ONE OF THE MOST COMMON THINGS PEOPLE USE EVERY DAY, BUT ONE OF THE LEAST UNDERSTOOD.

SO WHAT ABOUT YOU? HAVE YOU EVER TESTED THE WATER IN YOUR HOME? WE WANT TO HEAR FROM YOU.

Research methodology:

Talker Research surveyed 2,000 general population Americans who have access to the internet; the survey was commissioned by Culligan International and administered and conducted online by Talker Research between May 13 and May 18, 2026. A link to the questionnaire can be found here.

To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.