Survey finds women carry the mental load of group travel
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
THREE OUT OF FOUR GROUP TRIPS NEVER MAKE IT OUT OF THE GROUP CHAT.
A NEW SURVEY OF 2,000 WOMEN FROM DISCOVER PUERTO RICO FOUND ONLY ABOUT ONE IN FOUR PLANNED GETAWAYS EVER ACTUALLY HAPPEN.
AND IT'S NOT FOR LACK OF TRYING. THE AVERAGE GROUP TRIP TAKES MORE THAN 80 MESSAGES, ALMOST 19 HOURS OF PLANNING AND 11 DAYS TO PULL TOGETHER.
THE STUDY, CONDUCTED BY TALKER RESEARCH, FOUND MOST WOMEN SAY THEY END UP DOING THE BULK OF THE TRIP PLANNING, FROM PICKING THE DESTINATION TO BOOKING FLIGHTS AND FINDING A PLACE TO STAY.
SO WHAT ABOUT YOU? HOW MANY VACATIONS HAVE DIED IN YOUR GROUP CHAT?
Research methodology:
Talker Research surveyed 2,000 U.S. Women (split evenly across generations) who have access to the internet; the survey was commissioned by Discover Puerto Rico and administered and conducted online by Talker Research between June 12-18, 2026. A link to the questionnaire can be found here.
To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.
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