Are Americans more selective with health trends?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

HALF OF AMERICANS ARE REBOOTING THEIR HEALTH ROUTINES THIS YEAR, AND MANY ARE KEEPING IT SIMPLE.

A NEW SURVEY OF 2,000 ADULTS FROM THE VITAMIN SHOPPE FOUND PEOPLE ARE MOVING AWAY FROM CHASING EVERY NEW WELLNESS TREND AND FOCUSING INSTEAD ON THE BASICS.

OF THOSE CHANGING THEIR ROUTINES, TWICE AS MANY SAY THEY'RE PRIORITIZING THINGS LIKE BETTER SLEEP, REGULAR EXERCISE AND HEALTHIER EATING OVER MORE ADVANCED HEALTH HACKS.

THE STUDY, CONDUCTED BY TALKER RESEARCH, FOUND YOUNGER ADULTS ARE DRIVING THE SHIFT, EVEN THOUGH THEY'RE ALSO THE MOST LIKELY TO FEEL PRESSURE TO KEEP UP WITH THE LATEST WELLNESS TRENDS.

SO WHAT ABOUT YOU? ARE YOU STILL TRYING THE LATEST HEALTH CRAZE, OR ARE YOU GETTING BACK TO THE BASICS?

Research methodology:

Talker Research surveyed 2,000 Americans 18+, split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) who have access to the internet; the survey was commissioned by The Vitamin Shoppe and administered and conducted online by Talker Research between May 26 and June 1. A link to the questionnaire can be found here.

To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.