Is the summer blockbuster dead? Movie lovers disagree
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
IS THE SUMMER BLOCKBUSTER ALIVE AND WELL... OR A THING OF THE PAST?
AMERICANS ARE SPLIT.
A NEW SURVEY OF 2,000 MOVIEGOERS FROM TALKER RESEARCH FOUND THREE IN TEN BELIEVE THE SUMMER BLOCKBUSTER IS ACTUALLY BIGGER THAN EVER.
BUT ONE IN FIVE SAY THERE ARE TOO MANY SEQUELS AND REMAKES, WHILE ANOTHER ONE IN TEN DECLARES BLOCKBUSTER SEASON OFFICIALLY DEAD.
WHERE WE WATCH IS CHANGING, TOO. ONE IN THREE AMERICANS WOULD RATHER WAIT FOR A NEW MOVIE TO STREAM AT HOME, WHILE YOUNGER AUDIENCES ARE STILL THE MOST LIKELY TO HEAD TO THE THEATER.
SO WHAT ABOUT YOU? WHAT DOES IT TAKE TO GET YOU OFF THE COUCH AND INTO A MOVIE THEATER?
MOVIES WE’RE MOST EXCITED FOR THIS SUMMER
- “TOY STORY 5”
- “SPIDER-MAN: BRAND NEW DAY”
- “THE DEVIL WEARS PRADA 2”
- “MINIONS & MONSTERS”
- “SUPERGIRL”
- “JACKASS: BEST AND LAST”
- “MOANA” (LIVE ACTION)
- “THE ODYSSEY”
- “DISCLOSURE DAY”
- “THE DOG STARS”
Research methodology:
Talker Research surveyed 2,000 Americans; the survey was administered and conducted online by Talker Research between Jun 11, 2026 - Jun 17, 2026. A link to the questionnaire can be found here.
To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.
Stories and infographics by ‘Talker Research’ are available & ready to use. Stories and videos by ‘Talker News’ are managed by Talker Inc. For queries, please submit an inquiry via our contact form.
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