Top natural remedies that people actually trust to work?
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
WHEN YOU GET A CUT, BURN OR BUG BITE...
DO YOU REACH FOR THE MEDICINE CABINET... OR THE KITCHEN?
A NEW SURVEY OF 2,000 AMERICANS FROM CURAD FOUND MORE THAN THREE-QUARTERS TRUST NATURAL INGREDIENTS AS MUCH AS – OR MORE THAN – TRADITIONAL PRODUCTS TO TREAT MINOR WOUNDS AND SKIN IRRITATIONS.
THE STUDY, CONDUCTED BY TALKER RESEARCH, FOUND ALOE VERA, HONEY, COCONUT OIL AND BAKING SODA ARE AMONG THE MOST POPULAR HOME REMEDIES PEOPLE KEEP COMING BACK TO.
AND NEARLY THREE IN FOUR SAY THEY'VE BECOME MORE ATTENTIVE TO THE INGREDIENTS IN THE PRODUCTS THEY PUT ON THEIR SKIN OVER THE PAST FIVE YEARS.
SO WHAT'S YOUR GO-TO HOME REMEDY FOR A CUT, BURN OR BUG BITE?
Research methodology:
Talker Research surveyed 2,000 general population Americans who have access to the internet; the survey was commissioned by Curad and administered and conducted online by Talker Research between June 1 and June 5, 2026. A link to the questionnaire can be found here.
To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.
Stories and infographics by ‘Talker Research’ are available & ready to use. Stories and videos by ‘Talker News’ are managed by Talker Inc. For queries, please submit an inquiry via our contact form.
Hydrogen-powered car sets new world land speed record
The JCB Hydromax car became the fastest hydrogen-powered vehicle as it recorded an average speed of 406.320 mph.
NASA reveals stunning image of Tarantula Nebula
The Tarantula has thousands of young stars embedded in a vibrant honeycomb-like structure of gas and dust.
Study finds droughts change how infectious diseases spread
"Climate change isn't simply making Earth warmer or drier. It is making droughts more variable and less predictable."
Tropical trees more adaptable to droughts than previously thought
Tropical forests store enormous amounts of carbon and harbor most of the world's terrestrial biodiversity.
Tired of dating apps? How this woman found love offline
The trend of meeting people "naturally" in person, rather than using technology, is being coined as "SABSing".
Transportation2 days agoUS hires over 2,000 video gamers as air traffic controllers
Travel1 day agoWhy 3 in 5 haven’t taken a vacation this summer
Food & Drink2 days agoIs family meal planning too much of a mental load?
Science2 days agoWhat’s inside the Pentagon’s newest UFO files?
Animals5 days agoBirdsong shares hidden pattern with human language
Studies2 days agoDo babies who live with dogs get sick less?
Español5 days agoCómo los padres manejan a sus hijos quisquillosos con la comida
Food & Drink2 days agoSeaweed coating keeps strawberries fresh without refrigeration
