3 in 4 parents paying more attention to what’s in their food
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
PARENTS DON'T JUST HAVE A FULL-TIME JOB… THEY ALSO SPEND THE EQUIVALENT OF MORE THAN 18 DAYS A YEAR PLANNING, SHOPPING FOR AND PREPARING MEALS.
A NEW SURVEY OF 2,000 PARENTS FROM IZZIO ARTISAN BAKERY FOUND FAMILIES SPEND ABOUT 12 HOURS A WEEK ON EVERYTHING FROM GROCERY SHOPPING TO COOKING AND PACKING SCHOOL LUNCHES.
THE STUDY, CONDUCTED BY TALKER RESEARCH, ALSO FOUND MOST PARENTS SAY THEIR KIDS ARE PICKY EATERS, AND MORE THAN HALF REGULARLY CHANGE WHAT THEY COOK TO KEEP EVERYONE HAPPY.
WHEN IT COMES TO SCHOOL LUNCHES, SANDWICHES ARE STILL THE GO-TO FAVORITE FOR MOST FAMILIES.
SO WHAT'S YOUR FAMILY'S NO-FAIL DINNER OR LUNCH THAT EVERYONE WILL ACTUALLY EAT?
Research methodology:
Talker Research surveyed 2,000 parents of school-aged children (5 - 17) who have access to the internet; the survey was commissioned by izzio artisan bakery and administered and conducted online by Talker Research between June 22 and June 29, 2026. A link to the questionnaire can be found here.
To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.
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