How has social media transformed cooking?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

ONE IN FIVE AMERICANS SAY THEY'D RATHER GET COOKING ADVICE FROM SOCIAL MEDIA THAN FROM THEIR OWN MOM.

A NEW SURVEY OF 2,000 ADULTS FROM MARUCHAN (MA-ROO-CHAN) FOUND SOCIAL MEDIA HAS BECOME THE MODERN COOKBOOK, WITH MANY TURNING TO THEIR FEEDS FOR RECIPE IDEAS, COOKING TIPS AND NEW FOODS TO TRY.

THE STUDY, CONDUCTED BY TALKER RESEARCH, FOUND SEVEN IN TEN HAVE TRIED A NEW FOOD AFTER SEEING IT ONLINE, WHILE MORE THAN HALF SAY SOCIAL MEDIA HAS CHANGED THE WAY THEY COOK.

SO... WHAT'S THE BEST THING YOU'VE EVER MADE AFTER SEEING IT ON SOCIAL MEDIA?

Research methodology:

Talker Research surveyed 2,000 social media users who have access to the internet; the survey was commissioned by Maruchan and administered and conducted online by Talker Research between June 9 and June 15, 2026. A link to the questionnaire can be found here.

To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.