What recommendations are pet parents getting from AI?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

CAN PETS SEE GHOSTS? DO DOGS KNOW THEY'RE DOGS? PET OWNERS ARE NOW TURNING TO A-I FOR ANSWERS TO THOSE PRESSING QUESTIONS.

A NEW SURVEY OF 2,000 PET OWNERS FROM DARWIN'S PET FOOD FOUND NEARLY HALF HAVE ASKED A-I UNUSUAL OR OFFBEAT QUESTIONS ABOUT THEIR PETS.

BUT IT'S NOT ALL GHOSTS AND JEALOUS DOGS – 43 PERCENT HAVE USED TOOLS LIKE CHAT-G-P-T FOR INFORMATION ABOUT THEIR PET'S HEALTH OR NUTRITION.

THE STUDY, CONDUCTED BY TALKER RESEARCH, FOUND NEARLY THREE IN FIVE HAVE EVEN CHANGED HOW THEY CARE FOR THEIR PET BASED ON A-I RECOMMENDATIONS.

BUT WHEN A-I AND THE VET DISAGREE, NEARLY TWO-THIRDS STILL SIDE WITH THE HUMAN EXPERT.

WHAT'S THE STRANGEST THING YOU'D ASK A-I ABOUT YOUR PET? WE WANT TO HEAR FROM YOU!

Research methodology:

Talker Research surveyed 2,000 pet owners who have access to the internet; the survey was commissioned by Darwin’s pet food and administered and conducted online by Talker Research between April 22 - April 28, 2026. A link to the questionnaire can be found here.

To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.