Bras officially hardest clothing for women to find ‘perfect fit’
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
FOR MANY WOMEN, GETTING HOME MEANS ONE THING: TAKING OFF THEIR BRA.
A NEW SURVEY OF 5,000 WOMEN FROM BRAVISSIMO FOUND MORE THAN HALF CAN'T WAIT TO TAKE THEIRS OFF AT THE END OF THE DAY, AND NEARLY A QUARTER UNCLASP IT WITHIN 60 SECONDS OF WALKING THROUGH THE DOOR.
THE STUDY, CONDUCTED BY TALKER RESEARCH, FOUND BRAS ARE THE HARDEST ITEM OF CLOTHING FOR WOMEN TO FIND THE RIGHT FIT, EVEN MORE THAN JEANS OR SWIMSUITS.
AND NEARLY TWO-THIRDS SAY THEY'VE NEVER HAD A PROFESSIONAL BRA FITTING.
SO... HOW LONG DOES YOUR BRA LAST ONCE YOU GET HOME?
Research methodology:
Talker Research surveyed 5,000 American women (100 per state) who have access to the internet; the survey was commissioned by Bravissimo and administered and conducted online by Talker Research between June 10 and June 19, 2026. A link to the questionnaire can be found here.
To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.
Stories and infographics by ‘Talker Research’ are available & ready to use. Stories and videos by ‘Talker News’ are managed by Talker Inc. For queries, please submit an inquiry via our contact form.
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