Did you know it’s Hispanic Heritage Month? Only 1 in 3 do
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
HOW MUCH DO AMERICANS ACTUALLY KNOW ABOUT HISPANIC HERITAGE MONTH?
A NEW SURVEY OF 2,000 AMERICANS FROM TALKER RESEARCH FOUND ONLY ABOUT A THIRD KNOW IT RUNS FROM SEPTEMBER 15TH THROUGH OCTOBER 15TH.
AND AMERICANS STRUGGLED WITH SOME HISPANIC HISTORY, TOO.
MORE THAN HALF COULDN'T IDENTIFY THE FIRST HISPANIC JUSTICE TO SERVE ON THE U-S SUPREME COURT — WITH ONLY THREE IN 10 CORRECTLY NAMING SONIA SOTOMAYOR.
OTHERS GUESSED SAMUEL ALITO, THURGOOD MARSHALL OR SANDRA DAY O'CONNOR.
SO... HOW MUCH DID YOU KNOW ABOUT HISPANIC HERITAGE MONTH?
Research methodology:
Talker Research surveyed 2,000 general population Americans; the survey was administered and conducted online by Talker Research between Aug. 13 and Aug. 19, 2026. A link to the questionnaire can be found here.
To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.
Stories and infographics by ‘Talker Research’ are available & ready to use. Stories and videos by ‘Talker News’ are managed by Talker Inc. For queries, please submit an inquiry via our contact form.
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