Seven in 10 feel pressure to make trips worth the money

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

AMERICANS AREN'T GIVING UP THEIR VACATIONS, BUT THEY ARE FEELING MORE PRESSURE TO MAKE EVERY TRIP COUNT.

A NEW SURVEY OF 2,000 AMERICANS FROM WORLD OF HYATT FOUND SEVEN IN 10 FEEL PRESSURE TO MAKE EVERY TRIP 'WORTH THE MONEY.'

THE STUDY, CONDUCTED BY TALKER RESEARCH, FOUND HALF HAVE TAKEN A TRIP THAT WOULDN'T HAVE BEEN POSSIBLE WITHOUT TRAVEL REWARDS, WHICH RESPONDENTS SAY COVER AN AVERAGE OF 40 PERCENT OF A TYPICAL VACATION.

AND DESPITE THE COST, NINE IN 10 SAY TAKING VACATIONS IS ESSENTIAL FOR THEIR MENTAL HEALTH.

SO... WHAT DO YOU DO TO MAKE YOUR VACATION BUDGET STRETCH FURTHER? LET US KNOW!

Research methodology:

Talker Research surveyed 2,000 U.S. adults aged 18 - 65 who travel at least once per year and use credit cards, with quotas set at a minimum of 100 Gen Z and 100 millennials, who have access to the internet; the survey was commissioned by World of Hyatt and administered and conducted online by Talker Research between June 29 and July 6, 2026. A link to the questionnaire can be found here.

To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.