Over half of Americans don’t think social media is a real job
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
SOCIAL MEDIA INFLUENCING IS BECOMING A COLLEGE MAJOR, BUT MANY AMERICANS STILL DON’T SEE IT AS A REAL CAREER.
A NEW SURVEY OF 2,000 U-S ADULTS FROM TALKER RESEARCH FOUND 43 PERCENT WOULD SUPPORT THEIR CHILD STUDYING ONLINE CONTENT CREATION, WHILE A THIRD WOULD NOT.
MORE THAN HALF SAY INFLUENCING DOESN’T QUALIFY AS A LEGITIMATE CAREER, BUT THAT VIEW CHANGES WITH AGE.
NEARLY HALF OF GEN Z CONSIDERS IT A REAL JOB, COMPARED TO JUST ONE IN FIVE BABY BOOMERS.
SO... WOULD YOU SUPPORT YOUR CHILD MAJORING IN SOCIAL MEDIA INFLUENCING? LET US KNOW!
Research methodology:
Talker Research surveyed 2,000 general population Americans; the survey was administered and conducted online by Talker Research between Sep. 2 and Sep. 8, 2026. A link to the questionnaire can be found here.
To view the complete methodology as part of AAPOR’s Transparency Initiative, please visit the Talker Research Process and Methodology page.
Stories and infographics by ‘Talker Research’ are available & ready to use. Stories and videos by ‘Talker News’ are managed by Talker Inc. For queries, please submit an inquiry via our contact form.
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