Broadcast
Average American gets ‘hangry’ almost every day
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
THE AVERAGE AMERICAN GETS “HANGRY” ALMOST EVERY DAY.
{VO}
THAT’S ACCORDING TO A RECENT SURVEY OF 2,000 ADULTS CONDUCTED BY ONEPOLL ON BEHALF OF FARM RICH.
THEY FOUND THREE IN FOUR (74%) ADMIT THEIR HUNGER GETS THE BEST OF THEM FIVE TIMES A WEEK.
REGIONALLY, THE NORTHEAST IS THE “HANGRIEST” OF ALL, WITH NEARLY HALF (46%) SAYING THEY “ALWAYS” OR “OFTEN” EXPERIENCE THIS FEELING.
NATIONWIDE, ONE IN THREE (32%) MEN SAY THEY HAVE NEVER EXPERIENCED “HANGER,” WHEREAS ONLY ONE IN FIVE (20%) WOMEN SAY THE SAME.
THE MOST COMMON REASONS FOR PEOPLE’S HUNGER-RELATED IRRITABILITY INCLUDE MEALTIME DELAYS (44%), A BUSY WORK SCHEDULE (37%) AND NOT HAVING TIME TO GROCERY SHOP (29%).
NOT SURPRISINGLY, FOOD SHOPPING WHILE “HANGRY” OFTEN RESULTS IN IMPULSE SPENDING, WITH THE AVERAGE RESPONDENT SHELLING OUT $51 TO $100 MORE DURING A TRIP TO THE STORE.
AMONG THE TOP IMPULSE FOOD BUYS ARE THE 4CS: CHEESE, CHIPS, CHOCOLATE AND COOKIES.
