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What are the most pleasurable parts of traveling for business?

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This story version has been formatted as an on-air script for broadcast outlets. See original research story here.

>>> B-roll, script, graphics also available on latakoo Connect <<<

“'BLEISURE' TRAVEL"

BUSINESS TRIPS DON’T HAVE TO BE ALL WORK. 

IN FACT, NEW RESEARCH SAYS MOST AMERICANS ADMIT TO TAKING TIME FOR A LITTLE FUN WHILE AWAY ON BUSINESS.

{VO}

THAT’S WHAT RESULTS FROM A SURVEY CONDUCTED BY ONE POLL ON BEHALF OF VISIT ANAHEIM SHOW.

THEY ASKED 2,000 PEOPLE WHO HAVE TRAVELED FOR WORK ABOUT HOW THEY COMBINE BUSINESS WITH LEISURE.

ON AVERAGE RESPONDENTS ONLY LAST TWO AND A HALF DAYS ON LOCATION BEFORE FEELING THE NEED TO GET OUT AND EXPLORE.

THAT MIGHT EXPLAIN WHY TWO IN THREE (65%) HAVE TAKEN A “BLEISURE” TRIP, WHERE THEY EITHER ARRIVED AT THEIR DESTINATION EARLY OR EXTENDED THEIR STAY AFTER FINISHING WORK.

CALIFORNIA WAS REVEALED TO BE THE TOP DESTINATION FOR A WORK TRIP (27%), FOLLOWED BY FLORIDA (22%), WITH NEW YORK (18%) ROUNDING OUT THE TOP THREE STATES.

WHAT ARE THE BEST PARTS OF TRAVELING FOR WORK?

  • Seeing different places - 70%
  • Meeting new people - 58%
  • Getting away from the workplace - 57%
  • Trying new things - 55%
  • Getting out of town - 55%
  • Staying in a hotel - 52%
  • Taking extra time for themself - 45%
  • Ability to spend time with different co-workers -43%
  • Reimbursement for the trip - 35%

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