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Why a lot of Americans are pulling the plug on their streaming subscriptions

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This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

>>>B-roll, script, graphics also available on latakoo Connect<<<

“STREAMING FORECAST”

NEW RESEARCH SAYS THE AVERAGE AMERICAN WILL STREAM OVER 18 FULL DAYS OF CONTENT JUST IN THE NEXT YEAR!

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THAT’S ACCORDING TO A RECENT SURVEY CONDUCTED BY ONEPOLL ON BEHALF OF TUBI. 

THEY ASKED 2,000 AMERICAN ADULTS ABOUT THEIR STREAMING SERVICES AND HABITS.

THE AVERAGE RESPONDENT SAYS THEY PLAN TO WATCH JUST UNDER 8.5 HOURS OF TV OR MOVIES A WEEK, WHICH TRANSLATES TO 437 HOURS OF CONTENT.

RESULTS ALSO SHOW 57% OF RESPONDENTS ARE  PLANNING TO CUT SOME OF THEIR PAID STREAMING SUBSCRIPTIONS, WITH THE AVERAGE PERSON THINKING ABOUT DROPPING THREE OUT OF FIVE.

HALF OF RESPONDENTS SAY THEY’D PULL THE PLUG IF THE SERVICE HAS A LIMITED SELECTION OF TITLES (49%).

SO WHAT DOES IT TAKE FOR PEOPLE TO REMAIN LOYAL TO A STREAMING SERVICE? MOST RESPONDENTS SAY AFFORDABILITY (45%), A WIDE SELECTION OF CONTENT (44%) AND A USER-FRIENDLY INTERFACE (43%) ARE WHAT KEEP THEM COMING BACK.

TOP FACTORS IN CHOOSING A STREAMING SERVICE 

  • A wide library of content across different genres and subgenres 42%
  • Free/affordable 38%
  • Original content 37%
  • The service has movies/shows everyone’s talking about 37%
  • Content that reflects my community as it pertains to race, sexuality, religion, etc. 36%
  • A user-friendly experience 33%
  • Diverse content 32%
  • Nostalgic/classic library content 30%


FORMULA: 8.4 hours of movies/TV shows a week x 52 weeks in a year = 436.8 hours (18.2 days)

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