Do men or women buy more books for their kids?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

“SPARKING CREATIVITY THROUGH STORIES"

NEW RESEARCH SAYS GEN Z PARENTS ARE THE MOST EAGER TO SHARE THEIR FAVORITE CHILDHOOD BOOKS WITH THEIR KIDS.

THAT’S ACCORDING TO A STUDY CONDUCTED BY ONEPOLL ON BEHALF OF THRIFTBOOKS.

THEY SURVEYED 2,000 PARENTS OF SCHOOL-AGED KIDS AND FOUND SEVEN IN 10 (71%) THINK THEIR CHILDREN ARE MORE CREATIVE THAN THEY WERE AT THEIR AGE, AND BOOKS MAY BE THE DRIVING FORCE.

IN FACT, HALF OF PARENTS POLLED SAY THEY PURCHASE A NEW BOOK OR TWO FOR THEIR CHILD EVERY MONTH.

MEN ARE MORE LIKELY THAN WOMEN TO BUY THEIR KIDS BOOKS ONCE OR A FEW TIMES A MONTH (54% VS. 44%).

THE AVERAGE CHILD HAS ABOUT 26 BOOKS, 21 OF WHICH ARE THEIR OWN CHOOSING..

AND WITH SEVEN IN 10 (69%) PARENTS SAYING THEIR CHILD HAS A LOT OF CREATIVE ENERGY, THERE’S ALWAYS A SEARCH FOR ADDITIONAL OUTLETS TO PUT IT TO USE. 

ROUGHLY ONE IN THREE (36%) KIDS CHANNEL THEIR ARTISTIC TALENTS BY DRAWING, WHILE ANOTHER THIRD (32%) PREFER TO WRITE.

KIDS’ FAVORITE BOOKS, ACCORDING TO PARENTS

• “Dragon Hoops” by Gene Luen Yan
• “Beauty and the Beast”
• Bible stories
• Disney's “Frozen” collection
• “I Ate Sunshine for Breakfast” by Michael Holland
• Books by Judy Blume
• “Naruto”
• “The Baby-Sitters Club” by Ann M. Martin
• Poetry books
• The “Wings of Fire” book series by Tui T. Sutherland