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What parents would give up to get food on the table in under 10 minutes

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Smiling mother taking cookies out of the oven in the kitchen
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This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

NEARLY TWO IN THREE (62%) PARENTS WOULD GIVE UP THEIR FAVORITE THINGS FOR A WEEK TO GET DINNER ON THE TABLE IN UNDER 10 MINUTES.

THAT’S ACCORDING TO A NEW STUDY OF 2,000 PARENTS WITH SCHOOL-AGE CHILDREN CONDUCTED BY ONEPOLL ON BEHALF OF ECKRICH.

RESULTS SHOW PARENTS WOULD GIVE UP THEIR FAVORITE MUSIC (62%), TV SHOW OR MOVIE (55%) OR MOST-LOVED OUTFIT (45%) IN EXCHANGE FOR FASTER MEAL PREP.

THAT MAY BE DUE TO THE FACT THAT SIX IN 10 (61%) ADMIT THEY’RE SIMPLY NOT VERY GOOD COOKS.

MANY SAY THE SCHOOL YEAR IS STRESSFUL AS EVER, FROM HAVING TO MAKE MEALS FOR THEIR KIDS (54%), TO HELP WITH HOMEWORK (51%) AND GETTING THEM TO BED ON TIME (51%).

WITH THEIR TIME BEING SPREAD SO THIN, IT’S NO SURPRISE THAT PARENTS OFTEN GET FRUSTRATED BY THE TIME IT TAKES TO PREPARE INGREDIENTS (54%) AND COOK THEIR KIDS’ MEALS (44%).

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