Parents demand more for their kids than just STEM

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

THREE IN FOUR PARENTS BELIEVE CHILDREN SHOULD LEARN CHARACTER DEVELOPMENT SKILLS IN EARLY EDUCATION. 

THAT’S WHAT A POLL OF 2,000 AMERICAN PARENTS OF CHILDREN AGES FIVE AND YOUNGER FOUND. 

CONDUCTED BY ONEPOLL ON BEHALF OF PRIMROSE SCHOOLS, THE SURVEY FOUND THREE IN FIVE (61%) OF PARENTS HAVE WITNESSED THEIR CHILDREN DOING SOMETHING THAT MADE THEM REALIZE THEIR CHILDREN’S CHARACTER IS DEVELOPING. 

SPECIFIC ACTIONS INCLUDED CONSOLING OTHER CHILDREN (62%), SHARING TOYS (52%) AND STARTING CONVERSATIONS (51%).IN ADDITION TO STEM EDUCATION, PARENTS WANT THEIR CHILDREN TO DEVELOP A SENSE OF BELONGING AND COMMUNITY (77%) AND LEARN THE VALUE OF COMMUNITY SERVICE (75%). 

Survey methodology:This random double-opt-in survey of 2,000 American parents of children aged 0 – 5 was commissioned by Primrose Schools between September 6 and September 9, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).