Why a lot of Americans plan to shop in person for Black Friday this year
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
NEARLY ALL AMERICANS (95%) PLAN TO SHOP BLACK FRIDAY AND CYBER MONDAY EVENTS THIS YEAR.
THAT’S WHAT A NEW POLL OF 2,000 ADULTS CONDUCTED BY USERTESTING AND ONEPOLL FOUND RECENTLY.
RESPONDENTS THAT PREFER SHOPPING ONLINE SAY THEY LIKE NOT HAVING TO WAIT IN LINE (46%), AVOIDING COVID RISKS (36%) AND NOT HAVING TO STAY UP ALL NIGHT (31%).
BUT THE SURVEY FOUND SHOPPING IN BRICK AND MORTAR STORES IS EN VOGUE AGAIN.
IN FACT, TWO IN FIVE (43%) AMERICANS MISS THE CHAOS OF IN-PERSON BLACK FRIDAY SHOPPING EACH YEAR.
THAT COULD BE BECAUSE ABOUT HALF SAY THEY FEEL INSTANT GRATIFICATION WHEN SHOPPING (46%) IN PERSON.
ONE IN THREE ARE PLANNING TO SHOP BOTH ONLINE AND IN-STORE.
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