Most parents think their kids have it better than they did when they were children
A survey asked parents to reflect on their own childhoods.
If time travel were possible, two in three Americans would transport themselves back to their childhoods (64%), according to a recent poll.
The survey asked 2,000 parents of children between the ages of 5 and 18 to reflect on their own childhoods, revealing that what they miss most about being a kid are not having responsibilities (67%) and being stress-free (57%).
Over half also said they miss their childhood friends (53%), having family gatherings (52%) and celebrating the holidays (52%).
What brings these parents back to their childhoods? Respondents listed watching their favorite childhood movies and TV shows (65%), the holidays (51%) and hearing certain sounds, such as ice cream truck jingles (48%), as the top three things that instantly remind them of their youth.
Conducted by Mini Brands Disney and OnePoll, the survey looked deeper into the nostalgia element, with three in four parents saying they reminisce about their youth "often" or "always" (75%).
A majority have even shared stories about their childhood with their kids (90%).
Additionally, two in three parents admit their kids' childhoods were much better than theirs (67%) because they believe their children have more opportunities in life (65%), more access to technology (57%) and receive more affection than they did as kids (56%).
Although 76% of parents consider their children mini versions of themselves, most of them credit their kids for making them better people (93%).
When reflecting on their youth, 83% said they’re glad they grew up in the era they were born in. A similar percentage think growing up in this era is much harder now than when they were a child (81%).
“We see the trend for nostalgia in toys to be more important than ever before,” said Robbie Mercer, marketing manager at Mini Disney Brands. “Parents are choosing toys for their kids that either they resonate with and remember playing with as kids, or want to find something that kids and parents can enjoy together.”
And when it comes to the holidays, 70% share that they feel nostalgic when the winter holidays roll around.
Parents say the mornings during the holidays are their favorite moments of the season since they see their kids play with their toys (60%), and it's also a time to watch holiday movies together (50%), make brunch (46%) and sleep in (42%).
The holidays are not complete without presents, as parents plan to gift their children clothes (74%), toys (55%) and electronics (52%) this year.
With toys being a popular gift item, 61% of parents were not ashamed to say their kids had better toys than them growing up.
Still, four in five parents prefer buying their children toys they used to play with growing up (38%).
“Today's parents are seeking opportunities for more quality and meaningful time with their kids," added Mercer. "We believe in transcending generational gaps and allowing parents to forge their childhood nostalgia into new memories.”
This random double-opt-in survey of 2,000 parents of children 5 to 18 was commissioned by Disney Mini Brands between November 11 and November 15, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
Stories and infographics by ‘Talker Research’ are available to download & ready to use. Stories and videos by ‘Talker News’ are managed by SWNS. To license content for editorial or commercial use and to see the full scope of SWNS content, please email [email protected] or submit an inquiry via our contact form.
Ballet teacher recreates iconic dance routines from movies
“I hope to inspire some guys to dance."
Global population could peak below 9 billion within 30 years
The analysis uses 10 world regions such as Sub-Saharan Africa, China and the United States.
Future vaccines could be delivered by a gentle puff of air
Scientists say the medicine being pushed through the skin, with just a little pressure, feels like being "hit with a...
Snacking on walnuts could help prevent heart disease
Cardiovascular disease is the world's number one killer – claiming around 18 million lives a year.
Meet the throuple who hope to marry each other one day
"All of us want to get married, but we don't have a timeline for that yet."
- Work4 days ago
What are the top employee benefits in 2023?
- Pets6 days ago
Half of pet owners consider getting a tattoo of their furry friends: poll
- Health3 days ago
Women reveal reasons why they don’t exercise enough
- Fashion & Beauty1 week ago
Cold weather has major impact on women’s confidence and mood: poll
- Food & Drink1 week ago
Why is hosting dinner at home more stressful than catching a flight?
- Lifestyle5 days ago
Senior got Magic Mike-themed birthday party for her last hoorah
- Animals5 days ago
Australia has discovered another giant spider
- Science5 days ago
Building-sized asteroid will fly close to Earth this Saturday