More than two-thirds of Americans find themselves spending more time at home now than two years ago – and the economy may be to blame.
That’s according to a new survey of 2,000 Americans, where 69% of respondents remain home due to external factors such as inflation and a looming recession.
And with all that time on their hands, respondents have been staying busy with upgrading their homes. Over the last year, respondents have prioritized maintaining their yards and lawns (36%) the most, followed by their kitchens (30%) and living rooms (29%).
On top of that, they spend 50 hours maintaining their lawn, 42 hours caring for their kitchen, 27 hours keeping up their dining room, and 33 hours on their home gym each year.
Conducted by OnePoll on behalf of TruGreen, the results revealed that the average respondent will give up a DIY project and call a professional after two attempts. Capping their DIY efforts at about 6 hours.
While it may sometimes be a toss-up between hiring a professional and taking matters into their own hands, there are a few outdoor projects respondents always like to handle on their own.
Mowing the lawn (63%) was the top home maintenance chore respondents like to do themselves.
When opting for DIY projects, respondents tend to do so because it’s more affordable (67%), they can make sure it turns out the way they want (47%) and they can be creative (40%).
On the other hand, respondents tend to hire professionals because they know what they’re doing better than respondents (68%), they don’t have the equipment or materials (35%) and they don’t have the time (23%).
Overall, respondents see more value in hiring a professional than wasting their own time (30% vs 11%).
“Beyond timing, there is a greater technique and expertise required to properly maintain your home. While many homeowners can opt to DIY, there are some tasks such as lawn care maintenance that should be left to professionals,” said Brian Feldman, senior director of technical operations at TruGreen. “Without the proper training, homeowners may conduct tasks improperly, which can ultimately cause greater headaches.”
The kitchen was found to be the costliest room in the house, as the average respondent has spent more than $1,100 upgrading and maintaining it.
However, respondents invest the most time into their lawns — with the average respondent spending about four hours per month maintaining it, and on average about $880 per year on lawn maintenance.
“Americans spend about 50 hours annually maintaining their lawn, and results showed that respondents would rather spend that time with their family and friends, outdoors or reading a book,” continued Feldman. “It's best to partner with a lawn care provider who can save homeowners time, so they can spend more time enjoying life.”
TOP MASTERED OUTDOOR PROJECTS
- Mowing the lawn - 60%
- Watering the grass or garden - 55%
- Managing weeds - 48%
- Pruning trees and shrubs - 37%
- Snow removal - 31%
- Seeding the lawn - 26%
This random double-opt-in survey of 2,000 Americans with a yard/lawn was commissioned by TruGreen between October 21 and October 27, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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