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Mom destroys her Balenciaga clothes after ad campaign

"They used to be my favorite brand."

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By Leo Black via SWNS

This mom has destroyed and trashed about $2,700 worth of Balenciaga clothes over the brand's controversial ad campaigns involving children.

Chloe Hennessey, 27, filmed herself cutting up a Balenciaga hoodie worth approximately £600 ($723).

She also trashed a Balenciaga t-shirt, a pair of sunglasses and a pair of trainers, worth about £1,700 ($2,000) in total.

The decision came after the luxury fashion house ran two controversial ad campaigns.

One featured children holding teddy bear purses that appear to be wearing bondage accessories, the other showed paperwork about a Supreme Court ruling on child sex images.

The fashion house has since apologized for both ads and removed them from their social media.

(Screenshot SWNS Daily Motion)

Balenciaga has also filed a lawsuit against production company North Six, for its role in creating one of the ads.

Chloe, an aesthetics practitioner, from London, UK, found out about the scandal on TikTok, when she received negative comments after posting a video of herself wearing her Balenciaga glasses, worth £705 ($850).

After looking into it, Chloe decided to get rid of all the Balenciaga clothes and accessories she owned and pledged to never support the fashion house again.

Chloe is part of a larger movement of TikTok users, and creators alike, condemning the brand for what they see as the sexualization of children.

Chloe said: "I actually love Balenciaga. They used to be my favorite brand.

"I had been home with my son as he's been sick, so I didn't know what was going on when I posted the video.

"I was really confused about people calling me a pedophile.

"After I started investigation my whole TikTok was flooded with videos about what happened. I felt sick to my stomach.

"People have asked why I didn't just donate my stuff, but if I did someone else would be wearing it and promoting them.

"Obviously I'm not rich, so it was annoying to have to get rid of all of it, but taking a stand is so much more important in my opinion."

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