More than half of UK adults would rather go on an action-packed vacation than a relaxing break - with skiing, snowboarding and mountain climbing among the top activities people like to get involved in.
A study of 2,000 UK vacationers found 57 percent of people said they only consider getaways packed with activities.
Climbing, wild swimming and white-water rafting were some of the other top pursuits respondents would like to take on.
While 25 percent said they would book a vacation centered around skiing or snowboarding.
But not everyone books adrenaline-fueled breaks specifically, with 43 percent admitting they’ve sought out adventurous activities on more traditional getaways.
The research, commissioned by Snow+Rock, also found 40 percent wouldn’t book a trip unless there were lots of opportunities to spend time outdoors, while exactly half of those polled said they feel most adventurous when on vacation.
Jose Finch, managing director of the winter sports retailer, said: "Holidays are the perfect opportunity to relax and unwind, but sometimes a change is as good as a rest.
“If you’ve made the time and effort to travel far from home, it makes sense to make the most of the new scenery and experiences open to you.
It emerged that 48 percent are quickly bored lying on a sun lounger, and 35 percent have to try new things to remain engaged during their time away.
Of those who prefer an action-packed holiday, two-thirds (65 percent) said they get bored sitting around on more tranquil breaks.
When deciding where to go, location is the deciding factor for 73 percent, although one in four people (23 percent) who’d like to try skiing or snowboarding don't know the best destinations to head to.
The study, carried out via OnePoll, found 23 percent had previously been on a snowsports holiday.
And 16 percent who haven’t yet hit the slopes said they would like to in the future, though 26 percent of these are unsure of what type of gear they would need to buy.
More than half of adults would rather go on an action-packed vacation than a relaxing break. (Ross Woodhall via SWNS)
When buying clothing for an adventure or outdoor holiday, exactly a fifth prioritize buying the highest-quality gear, while 22 percent are happy to chance it with cheaper equipment.
And for snowsports lovers, nearly half (47 percent) stated the epic mountain scenery was what they enjoyed most about their skiing or snowboarding holidays, while 41 percent cited spending time outdoors as a highlight, with 39 percent loving the balance between being active and relaxing.
Jose Finch, from Snow+Rock, added: “We live for the mountains, and we’re looking forward to a brilliant snowsports season this winter.
“Whether you’re hitting the slopes for the first time, or you’re a seasoned adventurer, our in-store experts are on hand to help you.”
Stories and infographics by ‘Talker Research’ are available to download & ready to use. Stories and videos by ‘Talker News’ are managed by SWNS. To license content for editorial or commercial use and to see the full scope of SWNS content, please email [email protected] or submit an inquiry via our contact form.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.