8 in 10 believe small sustainable actions can make a big impact on the planet

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

GEN Z IS MOST CONCERNED FOR THE FATE OF THE PLANET, ACCORDING TO NEW RESEARCH.

THE STUDY CONDUCTED BY ONEPOLL ON BEHALF OF BEKO HOME APPLIANCES ALSO FOUND IN ADDITION TO GEN Z  (78%), MILLENNIALS (67%) WERE THE SECOND MOST CONCERNED ABOUT THE PLANET.

MANY OF THE 2,000 AMERICANS SURVEYED SAY THEY’VE INSTALLED ENERGY-EFFICIENT APPLIANCES (55%), CUT BACK ON USING SINGLE-USE PLASTICS (47%) AND NOW BUY LOCAL, ORGANIC PRODUCE (44%) IN ORDER TO LEAD MORE SUSTAINABLE LIFESTYLES. 

TOP 5 MOTIVATIONS FOR ​​MAKING ENVIRONMENTALLY CONSCIOUS CHOICES 

• Concern for the future of the planet and wanting to reduce my carbon footprint- 65%
• Health and well-being- 50%
• Economic benefits, such as cost savings- 47%
• Peer pressure and social norms- 28%
• Personal values and beliefs- 39%

TOP 3 SUSTAINABLE ACTIONS PEOPLE WOULD CONSIDER TAKING

• Switching out my kitchen appliances for those that help reduce food waste- 69%
• Conserving water by taking shorter showers and fixing leaks- 66%
• Composting food waste- 58%

TOP KITCHEN APPLIANCES PEOPLE WOULD INVEST IN TO REDUCE FOOD WASTE 

• Smart refrigerator with crisper drawers that preserve vitamin content in produce- 70%
• Freezer with a deep freeze compartment- 54%
• Vacuum sealer for storing food- 50%
• Compost bin for food scraps- 49%
• Food dehydrators- 26%
• Dishwashers with energy-saving features- 16%

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by BEKO between March 27 and March 30, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).