Most parents would time travel back to when they were children

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

TWO IN THREE (64%) AMERICANS WOULD TIME TRAVEL BACK TO THEIR CHILDHOODS IF THEY COULD, ACCORDING TO A RECENT POLL. 

THE SURVEY ASKED 2,000 PARENTS OF CHILDREN AGES 5 TO 18 TO REFLECT ON THEIR CHILDHOOD EXPERIENCES.

RESULTS REVEAL THEY MISS NOT HAVING RESPONSIBILITIES (67%) AND BEING STRESS-FREE (57%). 

OVER HALF ALSO SAID THEY MISS THEIR CHILDHOOD FRIENDS (53%), HAVING FAMILY GATHERINGS (52%) AND CELEBRATING THE HOLIDAYS (52%).

CONDUCTED BY MINI BRANDS DISNEY AND ONEPOLL, THE SURVEY LOOKED DEEPER INTO THE NOSTALGIA ELEMENT, WITH THREE IN FOUR PARENTS SAYING THEY REMINISCE ABOUT THEIR YOUTH "OFTEN" OR "ALWAYS" (75%). 

A MAJORITY HAVE EVEN SHARED STORIES ABOUT THEIR CHILDHOOD WITH THEIR KIDS (90%). 

Survey methodology:

This random double-opt-in survey of 2,000 parents of children 5 to 18 was commissioned by Disney Mini Brands between November 11 and November 15, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).