Most people believe they have family recipes worthy of best-selling cookbooks

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COULD YOU BE THE NEXT VIRAL FOODIE STAR?

A NEW SURVEY HAS REVEALED TWO IN THREE AMERICANS HAVE FAMILY RECIPES SO GOOD THEY BELIEVE THEY’RE WORTHY OF BEST-SELLING COOKBOOKS. 

A RECENT POLL OF 2,000 U.S. ADULTS FOUND THAT MILLENNIALS LEAD THE WAY AS THE GENERATION MOST LIKELY TO USE FAMILY RECIPES IN MEALS. 

CONDUCTED BY ONEPOLL ON BEHALF OF BOB EVANS, THE SURVEY REVEALED THAT THREE-QUARTERS OF AMERICANS SWEAR THESE PASSED-DOWN RECIPES ARE “EXCELLENT” AND THAT THEY PLAN TO PASS THEM DOWN TO FUTURE GENERATIONS.

OVERALL, 71% OF PEOPLE HAVE A FAMILY RECIPE THAT WAS HANDED DOWN TO THEM EITHER BY THEIR PARENTS (54%) OR GRANDPARENTS (40%). AND 24% OF RESPONDENTS SAID THEY HAVE RECIPES DATING BACK TO THEIR GREAT-GRANDPARENTS’ GENERATION.

SO WHEN ARE PEOPLE PULLING THOSE RECIPES OUT?

FAMILY GATHERINGS (40%) TOPS THAT LIST, FOLLOWED BY WINTER HOLIDAYS (39%), THANKSGIVING (34%), SUNDAY DINNERS (28%) OR JUST STAYING IN FOR FAMILY NIGHTS (21%).

TOP 11 OCCASIONS THAT CALL FOR FAMILY RECIPES

• Family gatherings/reunions - 40%
• Winter holidays - 39%
• Thanksgiving - 34%
• Sunday dinners - 28%
• Family nights in - 21%
• New Year’s Eve/Day - 8%
• When it comes up in conversation - 8%
• A milestone birthday - 8%
• Housewarmings - 7%
• Graduations - 4%
• Weddings - 4%

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Bob Evans. It was conducted between Sept. 25 and Oct. 2, 2023 by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).