Gen Z takes Halloween parties more seriously than millennials

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

HOW SERIOUSLY DO YOU TAKE SPOOKY SEASON SHENANIGANS? ACCORDING TO NEW RESEARCH, GEN Z TAKES HALLOWEEN PARTIES MORE SERIOUSLY THAN MILLENNIALS.

A SURVEY OF 1,000 GEN ZERS AND 1,000 MILLENNIALS REVEALED THAT OVERALL, THE TOP THREE ELEMENTS FOR A GREAT PARTY INCLUDE THE COSTUMES (63%), THE FOOD (61%) AND THE DECORATIONS (50%).

WHEN IT COMES TIME TO SELECT THEIR COSTUME, RESPONDENTS WEIGH IF IT NEEDS TO COORDINATE WITH GROUP COSTUMES (52%) AND IF OTHERS WILL UNDERSTAND IT (51%).

FOR DECORATIONS, RESPONDENTS HOPE TO SEE ALL THE CLASSICS, WITH SKELETONS (63%), WITCHES (59%), COBWEBS (59%), JACK O’LANTERNS (57%), AND BATS (57%) AT EVERY TURN.

CONDUCTED BY ONEPOLL ON BEHALF OF HI-CHEW, RESULTS ALSO REVEALED THAT THREE-QUARTER OF GEN Z ARE LOOKING FORWARD TO THE CANDY, COMPARED TO 43% OF MILLENNIALS

EVEN SO, 62% OF ALL RESPONDENTS WOULD BE DISAPPOINTED IF THEY ATTENDED A HALLOWEEN PARTY THAT DIDN’T HAVE ANY CANDY.

Survey methodology:

This random double-opt-in survey of 1,000 Gen Z and 1,000 millennials who celebrate Halloween was commissioned by HI-CHEW between September 8 and September 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).