Average American has gone this long without trying a new restaurant

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

WHEN’S THE LAST TIME YOU TRIED A NEW RESTAURANT? FOR THE AVERAGE AMERICAN, IT’S BEEN FIVE MONTHS.

THAT’S ACCORDING TO A NEW SURVEY OF 2,000 U.S. ADULTS, WHICH ALSO REVEALED THAT THE AVERAGE PERSON HASN’T FOUND A NEW SONG THEY LIKED IN FOUR MONTHS.

IT’S ALSO BEEN THE SAME AMOUNT OF TIME SINCE THEY WATCHED A NEW TV SHOW.

CONDUCTED BY ONEPOLL ON BEHALF OF FUNJET VACATIONS, THE SURVEY FOUND THAT 56% OF RESPONDENTS IDENTIFY AS ‘CREATURES OF HABIT’ SAYING THAT THEY LIKE WHAT THEY LIKE.

ONLY 38% PREFER TO STRAY FROM THEIR COMFORT ZONE.

WHILE 78% ARE OCCASIONALLY INTERESTED IN STEPPING OUT OF THAT ZONE, ALMOST ONE IN FOUR HAVE NO INTEREST IN DITCHING WHAT THEY KNOW.

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Funjet Vacations between September 21 and September 26, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).