What does your favorite dessert say about you?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

IF YOU’RE AN INTROVERT, CHANCES ARE YOU REACH FOR CHOCOLATE MORE OFTEN THAN ANY OTHER DESSERT FLAVOR.

THAT’S ACCORDING TO A NEW STUDY BY ONEPOLL AND NOTHING BUNDT CAKES.

THEY ASKED 2,000 ADULTS WHO REGULARLY EAT DESSERT ABOUT THEIR PERSONALITIES AND PREFERENCES.

RESULTS SHOW MORE INTROVERTS (46%) PREFER CHOCOLATE DESSERTS OVER EXTROVERTS (31%). INTROVERTS ALSO ENJOY EATING SWEETS IN THE MORNING MORE THAN EXTROVERTS (33% VS. 15%).

THOSE WITH AN OPTIMISTIC VIEWPOINT OVERWHELMINGLY PREFERRED SWEET OVER SOUR TREATS (77%), COMPARED TO 51% OF PESSIMISTS.

PERSONALITY TYPES ASIDE, THE AVERAGE PERSON EATS ABOUT THREE DESSERTS PER WEEK AND HAS JUST AS MANY TYPES OF SWEETS AT HOME.

NEARLY TWO IN FIVE (37%) SAY THEY HAVE A BIGGER SWEET TOOTH NOW THAN WHEN THEY WERE YOUNGER.

PEOPLE’S FAVORITE DESSERTS

• Cake - 42%
• Cookies - 36%
• Pie - 34%
• Donuts - 34%
• Muffins - 33%
• Cupcakes - 32%
• Pastries - 24%
• Candies - 21%
• Brownies - 17%
• Macarons - 5%

PEOPLE’S FAVORITE DESSERT FLAVORS

• Strawberry – 45%
• Chocolate – 44%
• Vanilla – 43%
• Red Velvet – 27%
• Chocolate Chip – 27%
• Lemon – 26%
• Cookies & Cream – 24%
• Peppermint – 14%
• Gingerbread – 9%
• Caramel – 8%
• Carrot – 6%
• Matcha – 3%
• Funfetti – 2%
• Pumpkin – 2%

Survey methodology:

This random double-opt-in survey of 2,000 U.S. adults who regularly eat desserts was commissioned by Nothing Bundt Cakes between Jan. 18 and Jan. 23, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).